American Institute of Dental Assisting
Building a Modern Enrollment Experience for a Hands-On Dental Assisting Program
The American Institute of Dental Assisting (AIDA) is a hands-on dental assisting school known for its clinical training and accelerated program model. As interest in dental careers grew, AIDA needed a website that better represented their program quality, increased student inquiries and provided a smoother path from interest to enrollment. Their old website could not keep up with the expectations of today’s students or the competitive landscape of dental education.
AIDA approached us wanting a full redesign and a clearer way to showcase their program features, clinical training benefits and graduate success. They also needed an easier way to manage leads, highlight campus experience and communicate what makes their school different.
The Challenge
Before working with us, AIDA’s website was outdated, visually inconsistent and not optimized to convert prospective students. The school struggled with:
- A confusing layout that made it hard for prospective students to find program information.
- A weak mobile experience, even though most inquiries came from phones.
- A lack of strong calls-to-action and clear enrollment paths.
- No consistent storytelling about hands-on clinical training.
- Difficulty differentiating themselves from traditional classroom-based dental programs.
AIDA needed to turn their website into a true enrollment engine — one that clearly communicated their unique value, guided students through the decision-making process and supported the admissions team with higher-quality leads.
American Institute of Dental Assisting (AIDA) is a privately-owned dental assisting school founded by practicing dentist Dr. Eldon Hastings in 2001, based in Phoenix and Mesa, Arizona. Dr. Hastings created the program to deliver hands-on training in a working dental clinic setting, ensuring graduates are truly job-ready. With real-patient experience, licensed-dentist instructors and smaller class sizes, AIDA has helped hundreds of students launch their dental-assisting careers. Their mission is to provide high-quality, affordable training that prepares graduates to meet the needs of modern dental practices.
Client
American Institute of Dental Assisting (AIDA)
Website
Industry
Sector
Dental Education, Vocational Training, Allied Health Programs, Technical Career Schools
Our Solution
Our solution focused on creating a modern, high-converting website that clearly communicates AIDA’s hands-on clinical training model and guides prospective students through a simple, confident enrollment journey. We redesigned their digital presence, clarified their program story, and built a streamlined lead-capture system that supports the admissions team while improving the online experience for future students.
Built to increase inquiries and highlight AIDA’s hands-on clinical training
A Modern, High-Converting Website Redesign
We redesigned AIDA’s entire digital identity with a clean, modern look that matches the professionalism of today’s dental field. Program information, clinical benefits and admissions steps were reorganized to guide students through a natural decision-making flow. Strong calls-to-action, mobile-optimized layouts and strategically placed conversion points now help prospective students get the answers they need quickly — and take action faster.
Communicating AIDA’s hands-on advantage in a compelling way
Clear, Student-Focused Program Storytelling
AIDA’s biggest differentiator is its real-clinic training model. We built content sections and page layouts that highlight this advantage with:
Real clinical imagery
Student testimonials
Instructor highlights
Program breakdowns
“Day in the life” expectations
This helps the website build trust and emotionally connect with prospective students, giving them confidence in the school’s training approach.
Making it easy for students to inquire, schedule and apply
Streamlined Enrollment & Lead Capture System
We rebuilt AIDA’s inquiry flow to make it straightforward and friction-free. Shorter forms, clearer messaging and simplified next steps help guide students from initial interest to booking a tour or requesting more information. This system reduces drop-offs and improves the quality of leads filtered to the admissions team.
