On-Page SEO Basics
As we continue on from my original article Introduction to Search Engine Optimization (SEO) and Beginner’s Guide to Keyword Research, now is the time to move ahead in developing a deeper understanding of SEO and looking towards some of its practical aspects. At a broader level, SEO is usually defined into two elements: On-page or […]
What is Ecommerce? An Introduction to E-Commerce
In the 21st century, it is difficult not to have heard of the word ‘e-commerce’. However, understanding the meaning of this very word is an entirely different story altogether. Perhaps, when you hear the word e-commerce, you think of major retailers such as Home Depot or Walmart. You may even believe that the very word […]
12 Key E-commerce Metrics to Track to Drive Growth
The most successful e-commerce businesses haven’t got there by chance. They measure their success based on data or metrics. When we talk about metrics, it refers to data points that e-commerce sites collect and help business owners to make decisions. The smartest companies are continually monitoring and optimizing their performance using vast amounts of data. […]
Understanding Analytics and Adopting a Data Driven Mindset
You might have heard the term “big data” and “data-driven approach.” The basic conceptrevolves around the idea of scrolling through, arranging and analyzing large chunks of different types of data to make meaningful conclusions, such as understanding consumer behavior and predicting future actions of human beings. While the concept may not be as familiar to […]
Content Marketing Strategy: A Roadmap To Success
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Steimle, Josh. “What Is Content Marketing?” Forbes, 28 Jan. 2016. What is important to understand here is that content marketing goes beyond the planning […]
Understanding & Troubleshooting Low Bounce Rates in Google Analytics
Sounds like an oxymoron right?! Digital marketers long for a low bounce rate, so why would anyone be concerned about a low bounce rate. In fact, this metric is normally a key website KPIs for most organizations. Let’s begin by understanding what are bounce rates. As defined by Google’s support center, “A bounce is a single-page session […]
How to Use Google Analytics Annotations: Historical Note Tracking to Maximize Campaign Efforts
For the digital marketing professional, Google Analytics provides a wealth of data to help optimize your website and aide business insight. However, there are some cases where you want to know what happened at specific times on certain days and if this goes back a week, a month or even a year, most of us […]
Understanding the Marketing Mix and the Four P’s of Marketing [Infographic]
Marketing was and continues to be one of the most essential factors for the success of a company’s products/services. But what comprises good marketing? What goes into it? Good marketing is a practice through which you reach your potential customers, make them aware of your product/service and its advantages such that you hit a chord […]
Guide to Virtual Pageviews in Google Analytics: Unlock Google’s Hidden Data
Although many of us will have Google Analytics set up on our website and have taken time to learn the basics, there are countless tips and tricks that make the free platform even more efficient when trying to track website behavior. Understanding analytics and adopting a data-driven mindset is critical in today’s businesses. A key […]
Google Analytics: Demographics and Interests Reports
If you have a website and work in marketing, the chances are you use Google Analytics. The free to use platform provides valuable insights that can help shape your digital business strategy, driving online success. It tracks the number of visitors, bounce rates, new customers, acquisition channels, keyword and search success. Although most of these […]
