Google Analytics: Demographics and Interests Reports
If you have a website and work in marketing, the chances are you use Google Analytics. The free to use platform provides valuable insights that can help shape your digital business strategy, driving online success. It tracks the number of visitors, bounce rates, new customers, acquisition channels, keyword and search success. Although most of these […]
Google Tag Manager Tutorial: A Complete Step-By-Step Beginner’s Guide
Digital marketing relishes data and no matter what type of website you have, it is essential to understand how people are interacting with it. We all know that Google offers a range of tools to help people manage their websites. One of those tools is called Google Tag Manager (GTM) which allows you to deploy […]
What is Marketing Automation and How Does it Work?
We have all heard the saying, “Work smarter, not harder.” This mentality is crucial when dealing with today’s demanding and highly-educated consumers. And in today’s day and age, nothing can prove as invaluable to modern marketing teams as the implementation of marketing automation. While you may not be familiar with the term marketing automation, you […]
The Practical Guide to Market Segmentation [Infographic]
Do you find yourself using a “one-size fits all” approach to target your customers? Is your marketing approach more of a general mass marketing strategy that encompasses shotgunning general promotions out to a general population in hopes of increased brand awareness and revenue? Are your efforts and cost outweighing your ROI? Are you finding it […]
Keyword Research for SEO: Beginner’s Guide
Yet another article about keyword research. As a business owner and marketer, I can’t stress enough the importance of keyword research. It may not be the most glamorous of subjects, but it is a vital part of your marketing strategy that can’t be ignored. And beyond search engine optimization, keyword research has the ability to […]
The Essential Guide to Conversion Rate Optimization
What is Conversion Rate Optimization? Let’s be honest. Your website was really only built to do two things, attract visitors and ultimately compel those visitors to take some sort of action. In the world of metrics these two can be measured by looking at traffic and conversions. Conversion Rate Optimization (CRO) is the process of […]
The History of Email Marketing [Throw Back Thursday #TBT]
We are close to celebrating 50 years of the birth and emergence of email. Crazy to think that something that still continues to grow and evolve has been around for so long and yet we have only seen the tip of the iceberg for what limitless potential it has to offer. When was the First […]
Beginner’s Guide to Shopify: Simplified E-Commerce Solution
Powering over 1,000,000 businesses worldwide and supporting over $135 billion in sales, Shopify is one of the leading cloud-based e-commerce software platforms. Designed for small and medium-sized businesses, its versatility and feature-rich platform offers e-commerce businesses a full suite of services to build and run a successful online store. One of the key aspects to […]
Data Quality Assurance: Ensuring Trust in Your Data
In this fast-paced world where terms like big data are becoming fairly common both in discussion and in practice, an online business or a website without having adequate data-tracking and analytical tools cannot survive for long. Getting a million hits per month on a website is great but the key to success lies in understanding […]
Title Tags and Meta Descriptions and Headers, Oh My!
Fear not Dorothy! Just follow me down the yellow brick road as we embark on uncovering the key HTML elements that you need to know for optimizing your on-page SEO. My goal by the end of this article is for you to have a complete understanding of the fundamentals of SEO. You will learn how […]
