Marketing Strategies: Building Success Through Customer Experiences

The customer experience encompasses every interaction that an individual has with your company, from researching your products online via your corporate website, to interacting with your sales and product representatives over the phone or in person. And all of these individual experiences add up to form a sort of aggregate summary or conclusion, made on […]

5 Reasons You Need To Be Using Google Tag Manager

Tracking is a must in today’s digital marketing efforts. Understanding your audience and their behavior is vital to determining an organization’s overall strategy and tactics to help with optimal growth; and with all the data you want at your fingertips, it’s no surprise that organizations are looking to various tracking applications. Programs like Google Analytics, […]

4 Practical Applications To Apply To Your Marketing Strategy

If you build it, they will come. Field of Dreams (1989) It is a misleading business solution in today’s digital marketing world. Often, businesses believe that by simply setting up “shop” in the digital space, visitors and revenue will come automatically. That merely having a digital presence is all that’s required for success. Unfortunately, this […]

What is Content Marketing?

The world has evolved in general and so has the world of marketing in particular. Today, traditional TV ads, newspaper postings, and billboards no longer serve the same purpose that they used to serve a few decades ago. People no longer like to get disturbed in the middle of their favorite television shows, and from […]

What’s The Difference Between Remarketing & Retargeting

Converting online visitors or leads to a sale can be a very difficult task. Studies have shown that only 2% of visitors successfully convert to customers during the first interaction with an online business, usually through the website or social media business account. So what about the remaining 98% of the people who visit but never buy or take the intended action?

8 Tactical Lead Generation Strategies

Like anything and everything around us, the world of marketing has changed over the last few decades and it continues to evolve with every passing day. As business and the economic environments become more competitive, the importance of effective marketing has only multiplied. What’s more important to understand is that today marketing is no more […]

Guide to User-Centric SEO Title Tag Optimization

Title tags are one of the most important elements to a webpage and carry a lot of potential for engaging traffic. These simple, 60 character or less headlines, are an integral part of the Search Engine Optimization equation, if not the most important aspect to on-page SEO. If you are looking to increase ranking and/or […]

What is Search Engine Optimization (SEO)

Search Engine Optimization (SEO for Short) is the process of getting your web pages to show up in search engine results pages (SERP) like Google, Bing and Yahoo. The process of Search Engine Optimization is to increase your websites visibility in organic search results, which in turn should also increase organic traffic to your website. […]

Personalizing the Customer Experience Through Data

The truth hurts. And nobody says it better than the founder of CMI, Joe Pulizzi, “Your customers don’t care about you, your products, your services…they care about themselves, their wants, their needs.” What does that mean for you and your business? Personalization matters! A personalized digital experience can ensure that your customer(s) are heard and […]

What is Ecommerce? An Introduction to E-Commerce

In the 21st century, it is difficult not to have heard of the word ‘e-commerce’. However, understanding the meaning of this very word is an entirely different story altogether. Perhaps, when you hear the word e-commerce, you think of major retailers such as Home Depot or Walmart. You may even believe that the very word […]