The discovery phase is the first step in the website design process and is a critical part of the project—just as important as the website design itself or even the development. It sets the tone for your entire project and affects all aspects of your redesign.
The discovery phase includes research and analysis to investigate how the website can best serve the needs of the business and its customers.
Discovery multiplies the effectiveness and profitability of your website redesign and takes into consideration any rebranding, replatforming, expansion, and anything else your organization might be looking to achieve as a result of this redesign.
While it produces skimpy deliverables, discovery is the #1-factor impacting web project success.
What Is It Exactly?!
We provide you, the client, with an in-depth questionnaire that identifies several key factors that shape and outline your business model and offerings. Each question allows us to better understand who you are as an organization, and paints a clearer picture of your customer base and target market.
We then couple this feedback with our own research, both looking at your existing site (if it is a redesign project) and your competitor sites. We do a modified version of a UX Audit that takes into consideration the UX/UI components of the site that are and are not working. We are under the mindset that if it ain’t broke don’t fix it. This can be true for clients with a large customer base that relies heavily on the site for recurring use. A complete change, if not intuitive, could result in frustrated customers and excessive site abandonment.