Last updated: October 2025
Welcome to AF Digital Native, LLC (“we,” “our,” or “us”). By accessing our website, purchasing a service, or entering into an agreement with us, you (“you,” “your,” or “Client”) agree to the terms outlined below.
We’ve written this in clear, plain language so you understand exactly how we work, what to expect, and your rights as our client or customer.
1. Company Information
AF Digital Native, LLC is a registered company in the State of California, operating nationwide with primary business operations based in Virginia.
All legal matters and disputes will be governed under the laws of the Commonwealth of Virginia.
2. Scope of Services
We provide marketing, design, development, and technology consulting services, including:
Custom WordPress website design and development
Platform migrations and feature integrations
Ongoing maintenance and support
Retainer-based consulting and on-demand development hours
Subscription-based toolkits and digital service packages (e.g., PractisOS, WP Quick Launch Kit, WordPress Maintenance & Support)
Each service engagement falls into one of two categories:
Contract-Based Projects – Custom work outlined in a signed Scope of Work or Proposal.
Direct Web Purchases – Pre-packaged services, toolkits, or subscriptions purchased online via SureCart.
3. Hourly Rate
Our current hourly rate is $175/hour unless otherwise stated in your agreement or product listing. Hourly rates are subject to change and apply at the time the service request is made.
4. Communication and Availability
We’re available Monday–Friday from 8:00am to 8:00pm EST via email, phone, or agreed project management tools.
We do not provide support via personal text, social media, or private messaging.
Clients on an active maintenance or retainer plan receive priority support response.
5. Project Engagements (Contract-Based Services)
Scope of Work
Each project includes a defined Scope of Work that outlines deliverables, timeframes, and payment terms. Any changes or additions outside the original scope require a written Change Order.
Timeframes
Typical turnaround for standard projects is 4–6 weeks, though actual delivery depends on project complexity, feedback timelines, and availability. We don’t guarantee specific launch dates unless explicitly stated in writing.
Deposits & Queue
Work begins only after the initial deposit is received. Projects are scheduled in order of confirmed payment and readiness.
Delays & Inactivity
If a project is delayed more than 5 business days waiting on client assets, it may be moved to the back of our queue.
Projects inactive for 45 days may be suspended, with all outstanding balances due immediately.
After 90 days of inactivity, a project is considered abandoned and any payments made are forfeited.
6. Direct Purchases and Subscriptions
Purchases made directly through our website (e.g., maintenance plans, quick launch kits, toolkits, or support hours) are billed through our secure payment provider, SureCart.
Setup Fees and Monthly Billing
Many services include a one-time setup fee plus recurring monthly payments. Monthly payments automatically renew unless canceled before the next billing cycle.
Cancellations
You may cancel at any time with written notice before the next billing date. Upon cancellation, your services will remain active until the end of the paid billing period.
Refunds
Refunds are handled on a case-by-case basis.
We gladly offer refunds in most reasonable circumstances, minus any services already rendered. Refunds are not guaranteed once a project or subscription term has begun.
Delivery of Services
For digital or subscription purchases, services are considered delivered once your onboarding email or project confirmation is sent.
Setup timelines may vary based on your responsiveness, required assets, or third-party integrations.
7. Website Maintenance & Hosting
Our website management and hosting plans include plugin/theme updates, daily backups, performance monitoring, and security enhancements.
Clients hosting with our preferred provider receive optimized environments with enhanced security, database encryption, and compliance-ready infrastructure.
If you choose to host elsewhere, you assume full responsibility for performance, uptime, and configuration.
8. Client Responsibilities
You agree to:
Provide accurate, complete information necessary for project success.
Secure ownership or licensing rights for all assets you provide.
Review and approve deliverables promptly.
Maintain your own domain registrations and professional email services.
We are not responsible for loss, suspension, or errors caused by expired domain names, third-party providers, or user modifications.
9. Third-Party Software and Licensing
Some projects use third-party themes, plugins, or integrations that require ongoing licenses.
If you purchase a hosted or managed plan through us, we may provide these licenses for you.
If you self-host, you are responsible for maintaining and renewing required third-party licenses.
Any third-party software used (e.g., Kivicare, Elementor Pro, JetEngine, etc.) remains governed by its own licensing terms.
10. Refunds, Disputes, and Chargebacks
We aim for complete client satisfaction.
If you’re unhappy with your service, please contact us at support@afdigitalnative.com before initiating a dispute or chargeback.
Refund Policy for WP LaunchPad™
Refunds are available anytime before the official project kickoff and build. Once we’ve received your content and assets, we consider the project started and no refunds will be issued beyond that point.
For all other services, refunds are handled on a case-by-case basis. We may offer partial or full refunds for reasonable circumstances, minus any work already performed or expenses incurred at our standard hourly rate (see section 3).
Unauthorized chargebacks or disputes filed without prior communication may result in suspension of all active services and forfeiture of future support.
11. Intellectual Property
All design, development, and creative work produced under a paid engagement becomes your property once the final invoice is paid in full.
Until payment is completed, AF Digital Native retains full ownership and usage rights of all deliverables.
We retain the right to display completed work in our portfolio or marketing materials unless you request otherwise in writing.
12. Warranties and Limitations
We make every effort to ensure your website, integrations, and software function as intended. However, we cannot guarantee uninterrupted or error-free performance due to the nature of third-party platforms and the internet.
AF Digital Native, LLC is not liable for:
13. Legal Pages, Compliance, and Accessibility
You are responsible for ensuring your website meets legal and compliance standards, including (but not limited to):
ADA accessibility requirements
HIPAA, FERPA, or other privacy compliance
Required legal pages (Terms, Privacy Policy, etc.)
We can assist with setup but do not guarantee compliance unless explicitly contracted.
14. Governing Law
These Terms are governed by the laws of the Commonwealth of Virginia, without regard to conflict of law principles.
All disputes shall be handled exclusively in the courts of Virginia Beach, Virginia.
15. Contact
If you have questions or concerns about these Terms, contact us at:
AF Digital Native, LLC
Email: support@afdigitalnative.com
Website: https://afdigitalnative.com
