Last updated: December 2025
Welcome to AF Digital Native, LLC (“we,” “our,” or “us”). By accessing our website, purchasing a service, or entering into an agreement with us, you (“you,” “your,” or “Client”) agree to the terms outlined below.
We’ve written this in clear, plain language so you understand exactly how we work, what to expect, and your rights as our client or customer.
1. Company Information
AF Digital Native, LLC is a registered company in the State of California, operating nationwide with primary business operations based in Virginia.
All legal matters and disputes will be governed under the laws of the Commonwealth of Virginia.
2. Scope of Services
We provide marketing, design, development, and technology consulting services, including:
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Custom WordPress website design and development
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Platform migrations and feature integrations
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Ongoing maintenance and support
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Retainer-based consulting and on-demand development hours
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Subscription-based toolkits and digital service packages (e.g., PractisOS, WP LaunchPad, WordPress Maintenance & Support)
Each service engagement falls into one of two categories:
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Contract-Based Projects – Custom work outlined in a signed Scope of Work or Proposal.
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Direct Web Purchases – Pre-packaged services, toolkits, or subscriptions purchased online.
3. Hourly Rate
Our current hourly rate is $225/hour unless otherwise stated in your agreement or product listing. Hourly rates are subject to change and apply at the time the service request is made.
4. Communication and Availability
We’re available Monday–Friday from 8:00am to 8:00pm EST via email, phone, or agreed project management tools.
We do not provide support via personal text, social media, or private messaging.
Clients on an active maintenance or retainer plan receive priority support response.
5. Project Engagements (Contract-Based Services)
Scope of Work
Each project includes a defined Scope of Work that outlines deliverables, timeframes, and payment terms. Any changes or additions outside the original scope require a written Change Order.
Timeframes
Typical turnaround for standard projects is 4–6 weeks, though delivery depends on project complexity, feedback timelines, and availability. We don’t guarantee specific launch dates unless explicitly stated in writing.
Deposits & Queue
Work begins only after the initial deposit is received. Projects are scheduled in order of confirmed payment and readiness.
Delays & Inactivity
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If a project is delayed more than 5 business days waiting on client assets, it may be moved to the back of our queue.
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Projects inactive for 45 days may be suspended, with all outstanding balances due immediately.
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After 90 days of inactivity, a project is considered abandoned and any payments made are forfeited.
6. Direct Purchases and Subscriptions
Purchases made directly through our website (e.g., maintenance plans, LaunchPad, toolkits, or support hours) are billed through our secure payment provider, SureCart.
Setup Fees and Monthly Billing
Some services include a one-time setup fee plus recurring monthly payments. Monthly payments automatically renew unless canceled before the next billing cycle.
Cancellations
You may cancel at any time with either written notice or through the SureCart account portal on our website before the next billing date. Services remain active until the end of the paid period.
Refunds
Refunds are handled on a case-by-case basis.
We offer refunds in most reasonable circumstances, minus any services already rendered, administrative or billing fees, and any third-party payment processing fees incurred. Approved refunds are typically processed within 7–14 business days, though bank processing times may vary. Refunds are not guaranteed once a project or subscription term has begun.
Delivery of Services
For digital or subscription purchases, services are considered delivered once your onboarding email or project confirmation is sent.
Setup timelines may vary based on responsiveness, required assets, or third-party integrations.
7. Website Maintenance & Hosting
Our management and hosting plans include plugin/theme updates, daily backups, performance monitoring, and security enhancements.
Clients hosting with our recommended provider receive optimized environments with enhanced security and compliance-ready infrastructure.
If you choose to host elsewhere, you assume responsibility for performance, uptime, and configuration.
8. Client Responsibilities
You agree to:
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Provide accurate, complete information required for project success.
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Secure ownership or licensing rights for all assets you provide.
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Review and approve deliverables promptly.
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Maintain your own domain registrations and professional email services.
We are not responsible for issues caused by expired domains, third-party outages, misconfigurations, or client modifications.
9. Third-Party Software and Licensing
Some projects use themes, plugins, or integrations requiring ongoing licenses.
If included in a hosted/managed plan, we may provide these licenses.
If you self-host, you are responsible for obtaining and renewing licenses.
All third-party software remains governed by its own licensing terms.
10. Refunds, Disputes, and Chargebacks
We offer refunds in most reasonable circumstances, minus any services already rendered, administrative or billing fees, and any third-party payment processing fees incurred. Approved refunds are typically processed within 7–14 business days, though bank processing times may vary.
We aim for complete client satisfaction. If you’re unhappy, please contact us at support@afdigitalnative.com before initiating a dispute.
Refund Policy for WP LaunchPad™
Refunds are available anytime before the official project kickoff. Once content and assets are received, the project is considered started and refunds are no longer available.
For other services, refunds are handled case-by-case. Partial or full refunds may be offered for reasonable circumstances, minus work already performed at the standard hourly rate.
Unauthorized chargebacks may result in suspension of all services and forfeiture of future support.
11. Intellectual Property
All work produced under a paid engagement becomes your property when the final invoice is paid.
Until payment is complete, AF Digital Native retains full ownership and rights.
We reserve the right to display completed work in our portfolio unless you request otherwise in writing.
12. Warranties and Limitations
We strive for reliable, functional deliverables but cannot guarantee uninterrupted or error-free performance due to third-party dependencies.
AF Digital Native, LLC is not liable for:
13. Legal Pages, Compliance, and Accessibility
You are responsible for ensuring your website meets legal and regulatory requirements including, but not limited to:
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ADA accessibility
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HIPAA, FERPA, or similar privacy compliance
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Required legal pages (Terms, Privacy Policy, etc.)
We can assist, but do not guarantee compliance unless specifically contracted.
14. Governing Law
These Terms are governed by the laws of the Commonwealth of Virginia.
All disputes shall be handled exclusively in the courts of Virginia Beach, Virginia.
15. Contact
AF Digital Native, LLC
Email: support@afdigitalnative.com
Website: https://afdigitalnative.com
16. Dedicated Support Plans (One-Time Bulk Hours & Monthly Subscriptions)
This section applies to all dedicated support plans purchased through our website, including one-time bulk hour purchases and monthly recurring support plans.
One-Time Purchase Bulk Hour Plans
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Bulk hour plans are a single, non-recurring purchase.
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Hours are valid for 30 days from the purchase date.
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Any unused hours expire at the end of the 30-day validity period and are nullified.
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Extensions or rollovers may be granted only in special-case circumstances, evaluated individually and approved before the expiration date.
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Bulk hour purchases are non-refundable once the transaction is completed.
Monthly Subscription Plans
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Monthly support plans are auto-renewing subscriptions billed every 30 days.
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Clients must cancel prior to the renewal date to prevent the next automatic charge.
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No refunds will be issued once a renewal payment has been processed.
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Hours allocated each month are valid only within the active 30-day cycle.
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Unused hours expire at the end of the cycle unless previously approved for extension under special-case circumstances.
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Extensions are not guaranteed and are evaluated case-by-case.
General Support Plan Terms
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Hours are tracked in 15-minute increments unless otherwise specified.
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Hours may not be transferred or shared across multiple businesses without written approval.
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Dedicated support hours may be used for updates, development, consulting, troubleshooting, or other approved tasks.
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Response times and availability may vary depending on workload, holidays, and priority level of the request.
17. Payment Plans, Ownership, and Rights to Work Produced
Payment Plans
We offer affordable payment plans for many of our services in order to support our clients in managing project costs.
All payment plans must be agreed upon in writing before the commencement of work.
Work will not begin until the initial payment, deposit, or first installment has been received.
Ownership Rights During a Payment Plan
All work produced by AF Digital Native, including but not limited to website designs, development assets, graphics, layouts, strategies, and technical configurations, remains the sole property of AF Digital Native until all payments have been satisfied in full.
This means:
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You do not gain ownership rights to any deliverables until your payment plan is fully completed.
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Even if a website or digital product is delivered, installed, or published live, AF Digital Native retains complete ownership and control until final payment is received.
Non-Payment and Service Suspension
If scheduled payments are not completed or become overdue:
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AF Digital Native reserves the right to remove the website from public access, suspend hosting services, revoke admin access, or disable any work previously delivered.
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Work will be reinstated only after outstanding balances are paid in full, including any applicable late fees.
Unauthorized Use or Interference
If a client attempts to:
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prevent AF Digital Native from disabling unpaid work
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copy, duplicate, or recreate our work without permission
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migrate or transfer unfinished work away from our systems
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bypass our ownership rights while payments remain outstanding
then the client understands and agrees that:
They are fully responsible for any and all legal fees, damages, and collection costs required to enforce AF Digital Native’s rights and resolve the matter.
This includes attorney fees, court costs, and recovery expenses associated with unauthorized use or interference.
