Goldin Solar
01.
The Client
Since 2014, Goldin Solar has focused on delivering the best workmanship, materials and customer service at affordable prices so their customers can be as excited about solar as they are.
Goldin Solar is one of Florida’s leading solar energy contractors with offices in Miami, and Vero Beach. They are committed to helping their customers produce their own electricity, in a less expensive manner, than if they were to continue to purchase their electricity from their current power company.
Goldin Solar’s mission is to offer the best possible solar experience to help Floridians save money and protect the planet.
02.
The Challenge
Goldin Solar needed a website that would both educate and attract new clientele. The solar industry is filled with misinformation and skeptics, so it was imperative that their website convey trust, expertise and affordability.
In addition to the website needing to be a resource for prospective clients, they also needed a comprehensive sales integration to be able to manage and funnel requests. With a team of sales agents, they wanted a system that would self-segment and assign according to region, buyer stage, interests/requests and more. This would ensure that each request that came through their site would be properly assigned and managed.
Industry
Solar Energy
Business Model
Lead Generation / B2B & B2C
Involvement
Strategy
UI Design
User Experience
Web Development
Platforms
WordPress
Divi Theme
Pipedrive
Zapier
Mailchimp
Figma
Visit
03.
The Solution
With a fresh new design and an effective website structure and layout, AF Digital Native was able to get to work on building out their new website. Using WordPress’ Divi Page Builder & Theme as their preferred platform choice, AF Digital Native ensured that the site would remain easily editable and code-free for easy maintenance and ongoing site expansion.
To handle much of the heavy lifting and to ensure that we avoided any complex custom API integrations, we used Zapier as our preferred tool to make their multi-system integration between their website, Pipedrive and Mailchimp work seamlessly. Integrating their webforms with the sales pipeline and using Mailchimp to automate the email responses made this entire site run on autopilot, making it a true lead capture generation machine.
