
Jollibee
01.
The Brief
Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,500 stores in 17 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.
Jollibee has embarked on an aggressive international expansion plan, with more than 270 international branches in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.
Industry
Fast Food Chain
Business Model
eCommerce / D2C
Involvement
UX/UI Design
Web Development
Platforms
WordPress / Astra Pro Theme
Elementor Page Builder
Adobe XD
Visit


02.
The Challenge
- Being an international food chain, it was imperative that the website branding stay consistent
- Working around design and build without content
- Highly custom food menu layout and navigation panel
- Website needed to be easily editable/code-free for the client
- High standards for accessibility