Victoria Signature
01.
The Brief
Victoria is a family-owned business based in Medellin, Colombia. The company was founded in 1939 with a focus on crafting small casted soldiers, but quickly expanded to include a range of home products.
Victoria continued to develop and improve on their line of products, and reimagined their best-sellers to make them more elegant, useful, and timeless. Drawing on their many decades of experience and expertise, they were proud to present their SIGNATUREseries – a collection of kitchenware that embodies the very best of what Victoria has to offer.
02.
The Challenge
Victoria needed to seperate this premium line of cookware from their current customer base as it targeted a much different audience. They needed a new website that would embody the premium look and feel of this new product line.
- Rebrand the SIGNATUREseries as a more premium product line
- Plan out site architecture and content mapping
- Migrate from WordPress WooCommerce to Shopify
- Identify client feature requests for Shopify theme/app selection
- Design out all necessary page templates for theme
- Customize theme layouts based on redesign
- Setup & customize Klaviyo email marketing platform
Industry
Cookware
Business Model
eCommerce / D2C
Involvement
Brand Strategy
UX/UI Design
Web Development
Platform Migration (WordPress to Shopify)
Platforms
Shopify
WordPress WooCommerce
Klaviyo
Adobe XD
Visit
03.
The Solution
AF Digital Native worked with Victoria Cookware to rebrand and redesign their current website to better showcase the premium level of their SIGNATUREseries line.
Beyond the design aspects of the new brand, it was imperative that the structure of the site supported both the seasoned and novice iron skillet shopper. With various tools and resources to help educate and inform, AF Digital Native worked with Victoria Cookware to identify the overall structure and content hierarchy of the website.
Once the website was complete, Victoria Cookware sought the support of AF Digital Native in designing, setup and integration of the Klaviyo email marketing platform to automate a lot of their email marketing correspondence.
Website Flowchart
To ensure a successful content migration, AF Digital Native began by taking inventory of all pages. Through a series of crawl reports, sitemaps and flow charts we were able to visually map out the pages that we were migrating and including as part of the new rebranded website.
Website Design & Development
AF Digital Native worked with the client to outline their set of theme requirements and helped identify an appropriate theme for this project. Using the sitemap as our outline, we identified the base set of page templates that would be required as a part of the website re-theme.
