VictoriaSignatureSeries Logo Round White

Victoria Signature


The Brief

Victoria is a family-owned business based in Medellin, Colombia. The company was founded in 1939 with a focus on crafting small casted soldiers, but quickly expanded to include a range of home products. 

Victoria continued to develop and improve on their line of products, and reimagined their best-sellers to make them more elegant, useful, and timeless. Drawing on their many decades of experience and expertise, they were proud to present their SIGNATUREseries – a collection of kitchenware that embodies the very best of what Victoria has to offer.


The Challenge

Victoria needed to seperate this premium line of cookware from their current customer base as it targeted a much different audience. They needed a new website that would embody the premium look and feel of this new product line.



Business Model

eCommerce / D2C


Brand Strategy

UX/UI Design

Web Development

Platform Migration (WordPress to Shopify)



WordPress WooCommerce


Adobe XD

Victoria Signature Homepage Desktop
Victoria Signature Homepage Mobile 1


The Solution

AF Digital Native worked with Victoria Cookware to rebrand and redesign their current website to better showcase the premium level of their SIGNATUREseries line.

Beyond the design aspects of the new brand, it was imperative that the structure of the site supported both the seasoned and novice iron skillet shopper. With various tools and resources to help educate and inform, AF Digital Native worked with Victoria Cookware to identify the overall structure and content hierarchy of the website.

Once the website was complete, Victoria Cookware sought the support of AF Digital Native in designing, setup and integration of the Klaviyo email marketing platform to automate a lot of their email marketing correspondence.

Website Flowchart

To ensure a successful content migration, AF Digital Native began by taking inventory of all pages. Through a series of crawl reports, sitemaps and flow charts we were able to visually map out the pages that we were migrating and including as part of the new rebranded website.

Victoria Signature Flowchart Display
Victoria Signature Homepage Redesign Mockup

Website Design & Development

AF Digital Native worked with the client to outline their set of theme requirements and helped identify an appropriate theme for this project. Using the sitemap as our outline, we identified the base set of page templates that would be required as a part of the website re-theme. 

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