Google Tag Manager Tutorial: A Complete Step-By-Step Beginner’s Guide

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Digital marketing relishes data and no matter what type of website you have, it is essential to understand how people are interacting with it.

We all know that Google offers a range of tools to help people manage their websites. One of those tools is called Google Tag Manager (GTM) which allows you to deploy marketing tags to your website without ever having to modify code. Essentially, you no longer need to rely on developers to carry out all functions on your website.

For more reasons why you should be using Google Tag Manager, check out my article on why you should be using Google Tag Manager today.

Although the popular Google Analytics can provide you with a lot of the important insights, Google Tag Manager, used in conjunction, takes that to the next level and allows much more data collection.

Google Tag Manager makes it easier for the client or the person in charge of the search engine optimization (SEO) and marketing campaigns to add new tools without having to get in touch with developers to implement some code for them.

In this guide, we will look at what Google Tag Manager is, how it works and why you need to use it.

Setup Virtual Pageviews In Google Tag Manager
5 Reasons You Need To Be Using Google Tag Manager
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