What is User Experience (UX) Design? “User experience design (UXD, UED, or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and desirability provided...
Category: Marketing Strategy
Marketing Strategies: Building Success Through Customer Experiences
The customer experience encompasses every interaction that an individual has with your company, from researching your products online via your corporate website, to interacting with your...
5 Reasons You Need To Be Using Google Tag Manager
Tracking is a must in today’s digital marketing efforts. Understanding your audience and their behavior is vital to determining an organization’s overall strategy and tactics to...
4 Practical Applications To Apply To Your Marketing Strategy
If you build it, they will come. Field of Dreams (1989) It is a misleading business solution in today’s digital marketing world. Often, businesses believe that...
What’s The Difference Between Remarketing & Retargeting
Converting online visitors or leads to a sale can be a very difficult task. Studies have shown that only 2% of visitors successfully convert to customers...
8 Tactical Lead Generation Strategies
Like anything and everything around us, the world of marketing has changed over the last few decades and it continues to evolve with every passing day....
Guide to User-Centric SEO Title Tag Optimization
Title tags are one of the most important elements to a webpage and carry a lot of potential for engaging traffic. These simple, 60 character or...
What is Search Engine Optimization (SEO)
Search Engine Optimization (SEO for Short) is the process of getting your web pages to show up in search engine results pages (SERP) like Google, Bing...
Personalizing the Customer Experience Through Data
The truth hurts. And nobody says it better than the founder of CMI, Joe Pulizzi, “Your customers don’t care about you, your products, your services…they care...
12 Key E-commerce Metrics to Track to Drive Growth
The most successful e-commerce businesses haven’t got there by chance. They measure their success based on data or metrics. When we talk about metrics, it refers...