The Ultimate Guide to User Experience (UX) Design
What is User Experience (UX) Design? “User experience design (UXD, UED, or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and desirability provided in the interaction with a product. User experience design encompasses traditional human–computer interaction (HCI) design and extends it by addressing all aspects of a product or service as perceived by users. Experience […]
Marketing Strategies: Building Success Through Customer Experiences
The customer experience encompasses every interaction that an individual has with your company, from researching your products online via your corporate website, to interacting with your sales and product representatives over the phone or in person. And all of these individual experiences add up to form a sort of aggregate summary or conclusion, made on […]
5 Reasons You Need To Be Using Google Tag Manager
Tracking is a must in today’s digital marketing efforts. Understanding your audience and their behavior is vital to determining an organization’s overall strategy and tactics to help with optimal growth; and with all the data you want at your fingertips, it’s no surprise that organizations are looking to various tracking applications. Programs like Google Analytics, […]
4 Practical Applications To Apply To Your Marketing Strategy
If you build it, they will come. Field of Dreams (1989) It is a misleading business solution in today’s digital marketing world. Often, businesses believe that by simply setting up “shop” in the digital space, visitors and revenue will come automatically. That merely having a digital presence is all that’s required for success. Unfortunately, this […]
8 Tactical Lead Generation Strategies
Like anything and everything around us, the world of marketing has changed over the last few decades and it continues to evolve with every passing day. As business and the economic environments become more competitive, the importance of effective marketing has only multiplied. What’s more important to understand is that today marketing is no more […]
Guide to User-Centric SEO Title Tag Optimization
Title tags are one of the most important elements to a webpage and carry a lot of potential for engaging traffic. These simple, 60 character or less headlines, are an integral part of the Search Engine Optimization equation, if not the most important aspect to on-page SEO. If you are looking to increase ranking and/or […]
What’s The Difference Between Remarketing & Retargeting
Converting online visitors or leads to a sale can be a very difficult task. Studies have shown that only 2% of visitors successfully convert to customers during the first interaction with an online business, usually through the website or social media business account. So what about the remaining 98% of the people who visit but never buy or take the intended action?
What is Search Engine Optimization (SEO)
Search Engine Optimization (SEO for Short) is the process of getting your web pages to show up in search engine results pages (SERP) like Google, Bing and Yahoo. The process of Search Engine Optimization is to increase your websites visibility in organic search results, which in turn should also increase organic traffic to your website. […]
Personalizing the Customer Experience Through Data
The truth hurts. And nobody says it better than the founder of CMI, Joe Pulizzi, “Your customers don’t care about you, your products, your services…they care about themselves, their wants, their needs.” What does that mean for you and your business? Personalization matters! A personalized digital experience can ensure that your customer(s) are heard and […]
12 Key E-commerce Metrics to Track to Drive Growth
The most successful e-commerce businesses haven’t got there by chance. They measure their success based on data or metrics. When we talk about metrics, it refers to data points that e-commerce sites collect and help business owners to make decisions. The smartest companies are continually monitoring and optimizing their performance using vast amounts of data. […]
