What is Content Marketing?
The world has evolved in general and so has the world of marketing in particular. Today, traditional TV ads, newspaper postings, and billboards no longer serve the same purpose that they used to serve a few decades ago. People no longer like to get disturbed in the middle of their favorite television shows, and from […]
8 Tactical Lead Generation Strategies
Like anything and everything around us, the world of marketing has changed over the last few decades and it continues to evolve with every passing day. As business and the economic environments become more competitive, the importance of effective marketing has only multiplied. What’s more important to understand is that today marketing is no more […]
Guide to User-Centric SEO Title Tag Optimization
Title tags are one of the most important elements to a webpage and carry a lot of potential for engaging traffic. These simple, 60 character or less headlines, are an integral part of the Search Engine Optimization equation, if not the most important aspect to on-page SEO. If you are looking to increase ranking and/or […]
What is Search Engine Optimization (SEO)
Search Engine Optimization (SEO for Short) is the process of getting your web pages to show up in search engine results pages (SERP) like Google, Bing and Yahoo. The process of Search Engine Optimization is to increase your websites visibility in organic search results, which in turn should also increase organic traffic to your website. […]
Personalizing the Customer Experience Through Data
The truth hurts. And nobody says it better than the founder of CMI, Joe Pulizzi, “Your customers don’t care about you, your products, your services…they care about themselves, their wants, their needs.” What does that mean for you and your business? Personalization matters! A personalized digital experience can ensure that your customer(s) are heard and […]
Content Marketing Strategy: A Roadmap To Success
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Steimle, Josh. “What Is Content Marketing?” Forbes, 28 Jan. 2016. What is important to understand here is that content marketing goes beyond the planning […]
What is Marketing Automation and How Does it Work?
We have all heard the saying, “Work smarter, not harder.” This mentality is crucial when dealing with today’s demanding and highly-educated consumers. And in today’s day and age, nothing can prove as invaluable to modern marketing teams as the implementation of marketing automation. While you may not be familiar with the term marketing automation, you […]
The Practical Guide to Market Segmentation [Infographic]
Do you find yourself using a “one-size fits all” approach to target your customers? Is your marketing approach more of a general mass marketing strategy that encompasses shotgunning general promotions out to a general population in hopes of increased brand awareness and revenue? Are your efforts and cost outweighing your ROI? Are you finding it […]
Keyword Research for SEO: Beginner’s Guide
Yet another article about keyword research. As a business owner and marketer, I can’t stress enough the importance of keyword research. It may not be the most glamorous of subjects, but it is a vital part of your marketing strategy that can’t be ignored. And beyond search engine optimization, keyword research has the ability to […]
The History of Email Marketing [Throw Back Thursday #TBT]
We are close to celebrating 50 years of the birth and emergence of email. Crazy to think that something that still continues to grow and evolve has been around for so long and yet we have only seen the tip of the iceberg for what limitless potential it has to offer. When was the First […]
