What is Content Marketing?

The world has evolved in general and so has the world of marketing in particular. Today, traditional TV ads, newspaper postings, and billboards no longer serve...

Content Marketing Marketing Strategy

8 Tactical Lead Generation Strategies

Like anything and everything around us, the world of marketing has changed over the last few decades and it continues to evolve with every passing day....

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Content Marketing eCommerce Marketing Strategy

Guide to User-Centric SEO Title Tag Optimization

Title tags are one of the most important elements to a webpage and carry a lot of potential for engaging traffic. These simple, 60 character or...

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Content Marketing Marketing Strategy

What is Search Engine Optimization (SEO)

Search Engine Optimization (SEO for Short) is the process of getting your web pages to show up in search engine results pages (SERP) like Google, Bing...

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Content Marketing eCommerce Marketing Strategy

Personalizing the Customer Experience Through Data

The truth hurts. And nobody says it better than the founder of CMI, Joe Pulizzi, “Your customers don’t care about you, your products, your services…they care...

Content Marketing

Content Marketing Strategy: A Roadmap To Success

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the...

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Content Marketing eCommerce Marketing Strategy

What is Marketing Automation and How Does it Work?

We have all heard the saying, “Work smarter, not harder.” This mentality is crucial when dealing with today’s demanding and highly-educated consumers. And in today’s day...

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Content Marketing eCommerce Marketing Strategy

The Practical Guide to Market Segmentation [Infographic]

Do you find yourself using a “one-size fits all” approach to target your customers? Is your marketing approach more of a general mass marketing strategy that...

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Content Marketing eCommerce Marketing Strategy

Keyword Research for SEO: Beginner’s Guide

Yet another article about keyword research. As a business owner and marketer, I can’t stress enough the importance of keyword research. It may not be the...