Converting online visitors or leads to a sale can be a very difficult task. Studies have shown that only 2% of visitors successfully convert to customers...
Category: eCommerce
Guide to User-Centric SEO Title Tag Optimization
Title tags are one of the most important elements to a webpage and carry a lot of potential for engaging traffic. These simple, 60 character or...
Personalizing the Customer Experience Through Data
The truth hurts. And nobody says it better than the founder of CMI, Joe Pulizzi, “Your customers don’t care about you, your products, your services…they care...
What is Ecommerce? An Introduction to E-Commerce
In the 21st century, it is difficult not to have heard of the word ‘e-commerce’. However, understanding the meaning of this very word is an entirely...
12 Key E-commerce Metrics to Track to Drive Growth
The most successful e-commerce businesses haven’t got there by chance. They measure their success based on data or metrics. When we talk about metrics, it refers...
Understanding & Troubleshooting Low Bounce Rates in Google Analytics
Sounds like an oxymoron right?! Digital marketers long for a low bounce rate, so why would anyone be concerned about a low bounce rate. In fact,...
Understanding the Marketing Mix and the Four P’s of Marketing [Infographic]
Marketing was and continues to be one of the most essential factors for the success of a company’s products/services. But what comprises good marketing? What goes...
What is Marketing Automation and How Does it Work?
We have all heard the saying, “Work smarter, not harder.” This mentality is crucial when dealing with today’s demanding and highly-educated consumers. And in today’s day...
The Practical Guide to Market Segmentation [Infographic]
Do you find yourself using a “one-size fits all” approach to target your customers? Is your marketing approach more of a general mass marketing strategy that...
Keyword Research for SEO: Beginner’s Guide
Yet another article about keyword research. As a business owner and marketer, I can’t stress enough the importance of keyword research. It may not be the...
