The Essential Guide to Conversion Rate Optimization
What is Conversion Rate Optimization? Let’s be honest. Your website was really only built to do two things, attract visitors and ultimately compel those visitors to take some sort of action. In the world of metrics these two can be measured by looking at traffic and conversions. Conversion Rate Optimization (CRO) is the process of […]
Beginner’s Guide to Shopify: Simplified E-Commerce Solution
Powering over 1,000,000 businesses worldwide and supporting over $135 billion in sales, Shopify is one of the leading cloud-based e-commerce software platforms. Designed for small and medium-sized businesses, its versatility and feature-rich platform offers e-commerce businesses a full suite of services to build and run a successful online store. One of the key aspects to […]
Title Tags and Meta Descriptions and Headers, Oh My!
Fear not Dorothy! Just follow me down the yellow brick road as we embark on uncovering the key HTML elements that you need to know for optimizing your on-page SEO. My goal by the end of this article is for you to have a complete understanding of the fundamentals of SEO. You will learn how […]
Off-Page SEO: Top Link Building Strategies
At this point you should have a pretty good understanding of the purpose and importance behind SEO, as well as a solid foundation on the basics of keyword research and on-page SEO. As we move forward with learning SEO, we move into the next fundamental component of a good SEO strategy, known as Off-page search […]
Pinterest for Business: Marketing on Pinterest
It is easy to mistake Pinterest as being just another social media platform. In fact, many marketers fall victim to taking the same tactical approach as they would with Facebook, Instagram, and YouTube. Neglecting to understand the differences will limit your ability to leverage a platform that not only drives social engagement but also retains […]
Website Speed and Performance Optimization
Remember dial-up internet? If you went back in time to your 1999 computer desk, you may remember clicking a web page and having to wait through painfully slow loading times just to view a website. Sometimes… This took several minutes to load a single web page. Speed is a crucial factor in the success of […]
