Keyword Research for SEO: Beginner’s Guide
Yet another article about keyword research. As a business owner and marketer, I can’t stress enough the importance of keyword research. It may not be the most glamorous of subjects, but it is a vital part of your marketing strategy that can’t be ignored. And beyond search engine optimization, keyword research has the ability to […]
The History of Email Marketing [Throw Back Thursday #TBT]
We are close to celebrating 50 years of the birth and emergence of email. Crazy to think that something that still continues to grow and evolve has been around for so long and yet we have only seen the tip of the iceberg for what limitless potential it has to offer. When was the First […]
The Essential Guide to Conversion Rate Optimization
What is Conversion Rate Optimization? Let’s be honest. Your website was really only built to do two things, attract visitors and ultimately compel those visitors to take some sort of action. In the world of metrics these two can be measured by looking at traffic and conversions. Conversion Rate Optimization (CRO) is the process of […]
Data Quality Assurance: Ensuring Trust in Your Data
In this fast-paced world where terms like big data are becoming fairly common both in discussion and in practice, an online business or a website without having adequate data-tracking and analytical tools cannot survive for long. Getting a million hits per month on a website is great but the key to success lies in understanding […]
Title Tags and Meta Descriptions and Headers, Oh My!
Fear not Dorothy! Just follow me down the yellow brick road as we embark on uncovering the key HTML elements that you need to know for optimizing your on-page SEO. My goal by the end of this article is for you to have a complete understanding of the fundamentals of SEO. You will learn how […]
Off-Page SEO: Top Link Building Strategies
At this point you should have a pretty good understanding of the purpose and importance behind SEO, as well as a solid foundation on the basics of keyword research and on-page SEO. As we move forward with learning SEO, we move into the next fundamental component of a good SEO strategy, known as Off-page search […]
Pinterest for Business: Marketing on Pinterest
It is easy to mistake Pinterest as being just another social media platform. In fact, many marketers fall victim to taking the same tactical approach as they would with Facebook, Instagram, and YouTube. Neglecting to understand the differences will limit your ability to leverage a platform that not only drives social engagement but also retains […]
Website Speed and Performance Optimization
Remember dial-up internet? If you went back in time to your 1999 computer desk, you may remember clicking a web page and having to wait through painfully slow loading times just to view a website. Sometimes… This took several minutes to load a single web page. Speed is a crucial factor in the success of […]
