12 Key E-commerce Metrics to Track to Drive Growth
The most successful e-commerce businesses haven’t got there by chance. They measure their success based on data or metrics. When […]
Marketing Strategy
Understanding Analytics and Adopting a Data Driven Mindset
You might have heard the term “big data” and “data-driven approach.” The basic conceptrevolves around the idea of scrolling through,
Understanding & Troubleshooting Low Bounce Rates in Google Analytics
Sounds like an oxymoron right?! Digital marketers long for a low bounce rate, so why would anyone be concerned about
How to Use Google Analytics Annotations: Historical Note Tracking to Maximize Campaign Efforts
For the digital marketing professional, Google Analytics provides a wealth of data to help optimize your website and aide business
Understanding the Marketing Mix and the Four P’s of Marketing [Infographic]
Marketing was and continues to be one of the most essential factors for the success of a company’s products/services. But
Guide to Virtual Pageviews in Google Analytics: Unlock Google’s Hidden Data
Although many of us will have Google Analytics set up on our website and have taken time to learn the
Google Analytics: Demographics and Interests Reports
If you have a website and work in marketing, the chances are you use Google Analytics. The free to use
What is Marketing Automation and How Does it Work?
We have all heard the saying, “Work smarter, not harder.” This mentality is crucial when dealing with today’s demanding and
Google Tag Manager Tutorial: A Complete Step-By-Step Beginner’s Guide
Digital marketing relishes data and no matter what type of website you have, it is essential to understand how people
The Practical Guide to Market Segmentation [Infographic]
Do you find yourself using a “one-size fits all” approach to target your customers? Is your marketing approach more of
