Guide to Virtual Pageviews in Google Analytics: Unlock Google’s Hidden Data

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Although many of us will have Google Analytics set up on our website and have taken time to learn the basics, there are countless tips and tricks that make the free platform even more efficient when trying to track website behavior.

Understanding analytics and adopting a data-driven mindset is critical in today’s businesses.

A key challenge for many developers comes when tracking user journeys.

For example, how do you know when a user clicks on a phone number or downloads a PDF if they are all on the same page? These are important metrics to manage.

In this blog, we will show you how to better track user journeys using a technique known as “virtual pageviews.”

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