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If you have a website and work in marketing, the chances are you use Google Analytics. The free to use platform provides valuable insights that can help shape your digital business strategy, driving online success. It tracks the number of visitors, bounce rates, new customers, acquisition channels, keyword and search success. Although most of these metrics get tracked as key performance indicators (KPIs), there is far more that Google Analytics can do to help understand your customers. The most successful businesses go beyond simply looking at the numbers.

In this article we look at the importance of using the Google Analytics demographic data on age, gender and interests.

Understanding Analytics And Adopting A Data Driven Mindset
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