Guide to User-Centric SEO Title Tag Optimization
Title tags are one of the most important elements to a webpage and carry a lot of potential for engaging […]
eCommerce
What’s The Difference Between Remarketing & Retargeting
Converting online visitors or leads to a sale can be a very difficult task. Studies have shown that only 2% of visitors successfully convert to customers during the first interaction with an online business, usually through the website or social media business account. So what about the remaining 98% of the people who visit but never buy or take the intended action?
Personalizing the Customer Experience Through Data
The truth hurts. And nobody says it better than the founder of CMI, Joe Pulizzi, “Your customers don’t care about
What is Ecommerce? An Introduction to E-Commerce
In the 21st century, it is difficult not to have heard of the word ‘e-commerce’. However, understanding the meaning of
12 Key E-commerce Metrics to Track to Drive Growth
The most successful e-commerce businesses haven’t got there by chance. They measure their success based on data or metrics. When
Understanding & Troubleshooting Low Bounce Rates in Google Analytics
Sounds like an oxymoron right?! Digital marketers long for a low bounce rate, so why would anyone be concerned about
Understanding the Marketing Mix and the Four P’s of Marketing [Infographic]
Marketing was and continues to be one of the most essential factors for the success of a company’s products/services. But
What is Marketing Automation and How Does it Work?
We have all heard the saying, “Work smarter, not harder.” This mentality is crucial when dealing with today’s demanding and
The Practical Guide to Market Segmentation [Infographic]
Do you find yourself using a “one-size fits all” approach to target your customers? Is your marketing approach more of
Keyword Research for SEO: Beginner’s Guide
Yet another article about keyword research. As a business owner and marketer, I can’t stress enough the importance of keyword
