What is Search Engine Optimization (SEO)
Search Engine Optimization (SEO for Short) is the process of getting your web pages to show up in search engine […]
On-Page SEO Basics
As we continue on from my original article Introduction to Search Engine Optimization (SEO) and Beginner’s Guide to Keyword Research,
What is Ecommerce? An Introduction to E-Commerce
In the 21st century, it is difficult not to have heard of the word ‘e-commerce’. However, understanding the meaning of
12 Key E-commerce Metrics to Track to Drive Growth
The most successful e-commerce businesses haven’t got there by chance. They measure their success based on data or metrics. When
Understanding Analytics and Adopting a Data Driven Mindset
You might have heard the term “big data” and “data-driven approach.” The basic conceptrevolves around the idea of scrolling through,
Content Marketing Strategy: A Roadmap To Success
“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a
Understanding & Troubleshooting Low Bounce Rates in Google Analytics
Sounds like an oxymoron right?! Digital marketers long for a low bounce rate, so why would anyone be concerned about
How to Use Google Analytics Annotations: Historical Note Tracking to Maximize Campaign Efforts
For the digital marketing professional, Google Analytics provides a wealth of data to help optimize your website and aide business
Understanding the Marketing Mix and the Four P’s of Marketing [Infographic]
Marketing was and continues to be one of the most essential factors for the success of a company’s products/services. But
Guide to Virtual Pageviews in Google Analytics: Unlock Google’s Hidden Data
Although many of us will have Google Analytics set up on our website and have taken time to learn the
