Google Analytics: Demographics and Interests Reports
If you have a website and work in marketing, the chances are you use Google Analytics. The free to use […]
Google Tag Manager Tutorial: A Complete Step-By-Step Beginner’s Guide
Digital marketing relishes data and no matter what type of website you have, it is essential to understand how people
What is Marketing Automation and How Does it Work?
We have all heard the saying, “Work smarter, not harder.” This mentality is crucial when dealing with today’s demanding and
The Practical Guide to Market Segmentation [Infographic]
Do you find yourself using a “one-size fits all” approach to target your customers? Is your marketing approach more of
Keyword Research for SEO: Beginner’s Guide
Yet another article about keyword research. As a business owner and marketer, I can’t stress enough the importance of keyword
The Essential Guide to Conversion Rate Optimization
What is Conversion Rate Optimization? Let’s be honest. Your website was really only built to do two things, attract visitors
The History of Email Marketing [Throw Back Thursday #TBT]
We are close to celebrating 50 years of the birth and emergence of email. Crazy to think that something that
Beginner’s Guide to Shopify: Simplified E-Commerce Solution
Powering over 1,000,000 businesses worldwide and supporting over $135 billion in sales, Shopify is one of the leading cloud-based e-commerce
Data Quality Assurance: Ensuring Trust in Your Data
In this fast-paced world where terms like big data are becoming fairly common both in discussion and in practice, an
Title Tags and Meta Descriptions and Headers, Oh My!
Fear not Dorothy! Just follow me down the yellow brick road as we embark on uncovering the key HTML elements
